Small Biz Big Time- Preparing Your Small Biz for the New Year
- Three Essential Truths for Independent Business Owners
- Don’t Baby Your Biz: Maintain Objectivity to Take Your Small Biz Big Time
- Beware the Self-Proclaimed “Serial Entrepreneur”
- The “Getting Paid” Series: How I Decided to Take a Case to Small Claims Court
- The “Getting Paid” Series: My Adventures in Small Claims Court
- If You Slack, You Will Get Hacked: Tips to Prevent Account Hack Attacks, from One Who Learned the Hard Way
- How to Prevent a Hack Attack
- My Email Hack Attack: What Happened to Me Could Happen to YOU
- Your Business: Who’s Driving?
QR me!
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Monthly Archives: April 2009
Do You Need a Facebook Group or Fan/Brand Page?
I ‘heart’ Facebook and use it regularly. Based on the usage numbers, you probably do, too. More and more, we’re not only using Facebook for friendly connections; we’re tapping into it for business promotions. I’m averaging three requests a week … Continue reading
Word of Mouth to Click of Mouse: How in the World Wide Web to Market to Online Communities
Anyone who tells you the Internet has eliminated borders is speaking the truth and totally misleading you all at once. Thanks to the web, time zones and geography are of minimal consequence to our marketing efforts. Yet within the context … Continue reading
Online in No Time – Practical Ways to Get on the Web
You’d be hard pressed to convince me there’s a business out there that doesn’t need some kind of presence on the Internet. While I’ll admit not every business merits (or is ready for the commitment of) a full blown, flashy … Continue reading
The Oprah Effect – Balancing Online & Face Time for Small Biz
Technology has irrevocably rocked our worlds, and the onset of social media has solidified that fact. Just ask Oprah! Last Friday, Oprah—the queen of face-to-face, heart-to-heart conversations—posted her first tweet on the popular microblogging site Twitter. In a few quick … Continue reading
How Do You Define “Big Time?”
I named this blog and the accompanying webcast “Small Biz Big Time” for a few reasons. First, it’s kinda catchy. Second, the domain name was available. Third, it’s descriptively accurate, in that social media is enabling small businesses to go … Continue reading
The Relationship Economy for Small Business – An Interview with Jay Deragon
For most small business owners, lasting success has always been about relationships. Business transactions ultimately equate to human interactions. That’s what makes social media tools such ideal options for the small business community. When used well, these ‘new’ tools can … Continue reading
Social Media In Question – An Inquiring Mind’s LinkedIn Experience
I’m friends with a fellow who questions everything. He wants proof. He wants to know the methodology used to attain the proof, and he wants to know the pedigree of the person providing the proof. Then, he gets a second … Continue reading
The Prudence of Patience in a Point & Click Economy
Have you noticed that we often assume any marketing efforts conducted online should not be subject to a timeline? I see this tendency in myself and my clients. After all, I can make a few, fast rat-a-tat-tats on my keyboard … Continue reading
Be Your Own Client
Blog – Social Media Business Strategies – Social Media Connection. I have clients. Clients have needs. I meet clients’ needs. That’s how it works in my world. Yet it’s often a different story when I need to tackle projects for … Continue reading
Don’t Use Twitter! (Until You Know Why & How to Do So)
Small business owners: Are you thinking about Twitter for your business? Well, before you take flight, heed my cautionary tale. Until you can articulate why you should use it and how to make it work for you—with specifics for your … Continue reading
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