Category Archives: Social Media & Online Mktg

Want to Sell More Stuff? Go with Social Media & SEO!

I just read a yummy article about small business promotion.  (And yes, I did just use the word “yummy” in relation to small business.  I love this stuff!)  This New York Times small biz gem features the story of a … Continue reading

Posted in Biz Communications Tips, Public Relations, SEO, Social Media & Online Mktg, Social Networking Profitability | Tagged , , , , | Leave a comment

Value of a Facebook Fan vs. Cost of Lead Generation

$136.38. That’s the value of a Facebook fan, at least according to a recent study conducted by digital consulting firm Syncapse and research company Hotspex. Syncapse and Hotspex surveyed Facebook’s 20 largest corporate brands to determine this figure. Using an … Continue reading

Posted in Biz Communications Tips, Facebook, Facebook tips, Social Media & Online Mktg | Tagged , , , , | 1 Comment

You Are What You Tweet—Be Careful In Messaging, Forwarding, Posting

‘Twas high drama over here in Nashville last week as a prominent PR man was outed in the media for forwarding an email that visually compared Michelle Obama to a chimpanzee (see full story here). This fellow hit “forward” and … Continue reading

Posted in Biz Communications Tips, Small Business, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , , , | 1 Comment

An Introduction to Twitter: How—and Why—to Tweet

In my last blog post, I promised to get “practical and tactical” with social networking.  What better way to begin that process than with a “Twitter 101” of sorts? Twitter has been a media darling for a while now; 2009 … Continue reading

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Practical & Tactical Use of Social Media for Small Business

It seems so contrary, that we would be “practical and tactical” about something identified as “social.”  Yet as Facebook, Twitter, LinkedIn and the like grow deeper roots in our everyday communications, it’s essential for business people to (1) embrace social … Continue reading

Posted in Biz Communications Tips, Facebook, LinkedIn, Social Media & Online Mktg, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , , , , , , , | 1 Comment

SEO & Video: A Solid Combo to Boost Google Ranking

Wanna know the big numbers for Americans who indulged during the month of November ’09? 170,000,000 & 31,000,000,000 No, these strings of zeroes have nothing to do with the total pounds of turkey consumed or total weight gained due to … Continue reading

Posted in SEO, Small Business, Social Media & Online Mktg, Video Content | Tagged , , , , , , , , , , , | 2 Comments

Out with the Old, In With the New Media for Your Small Business?

Just because there’s something new in the world of marketing doesn’t mean all the old stuff is automatically obsolete.  Sure, social media is here—and here to stay, yet there’s still place for direct mail, leave-behind brochures, handwritten notes, networking events, … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , , , , | Leave a comment