Monthly Archives: March 2009

Don’t Blow Off Blogs! A Must for Small Biz

Blogs. Maybe it’s the name that caused me to disregard them at first.  “Blog” is awfully close to “glob,” after all.  Maybe it’s because anyone can start one, on any topic (or no topic) on a whim.  Whatever it was, … Continue reading

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Where Companies with “No Money for Marketing” Spent in First Quarter

Blog – Social Media Business Strategies – Social Media Connection. I thought 2009 was going to be painfully quiet.  Back in November, a few clients decreed they were shutting off the marketing waterworks for the year.  They immediately tightened the … Continue reading

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The World is Wide for Small Biz Big Time!

Blog – Social Media Business Strategies – Social Media Connection. In my day job (a.k.a., my “pay job!”), I’m a copywriting, strategic planning, tactic implementing PR and marketing consultant.  Just this morning, I finished up some copy for a promo … Continue reading

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Comment-ment: How to Comment Effectively Online

Blog – Social Media Business Strategies – Social Media Connection In case you’re new to this whole “social media” thing, let me introduce you to a basic tenet.  “Markets are conversations.”  (You can thank a fellow named Doc Searles and … Continue reading

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Death Knell for Direct Mail?

Blog – Social Media Business Strategies – Social Media Connection. The writing may be on the wall posting for direct mail, according to two recent industry reports.  The ’08 stats are in, and they undeniably reveal that marketers are rapidly … Continue reading

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Got a Hang Up About Blogging? 3 Ideas for You!

Blog – Social Media Business Strategies – Social Media Connection So…by trade you’re a dry cleaner.  You know about garment cleaning/care/preservation, alterations and tailoring, small business operations and customer service.  Yet as the economy chips away from even your most … Continue reading

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3 Tips for Small Biz Slow Times

Blog – Social Media Business Strategies – Social Media Connection I recently interviewed a business owner for an upcoming edition of “Small Biz Big Time.”  A successful designer/builder who’s been in the industry for years, he’s presently experiencing something unusual:  … Continue reading

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