Monthly Archives: March 2009
Don’t Blow Off Blogs! A Must for Small Biz
Blogs. Maybe it’s the name that caused me to disregard them at first. “Blog” is awfully close to “glob,” after all. Maybe it’s because anyone can start one, on any topic (or no topic) on a whim. Whatever it was, … Continue reading
Where Companies with “No Money for Marketing” Spent in First Quarter
Blog – Social Media Business Strategies – Social Media Connection. I thought 2009 was going to be painfully quiet. Back in November, a few clients decreed they were shutting off the marketing waterworks for the year. They immediately tightened the … Continue reading
The World is Wide for Small Biz Big Time!
Blog – Social Media Business Strategies – Social Media Connection. In my day job (a.k.a., my “pay job!”), I’m a copywriting, strategic planning, tactic implementing PR and marketing consultant. Just this morning, I finished up some copy for a promo … Continue reading
Comment-ment: How to Comment Effectively Online
Blog – Social Media Business Strategies – Social Media Connection In case you’re new to this whole “social media” thing, let me introduce you to a basic tenet. “Markets are conversations.” (You can thank a fellow named Doc Searles and … Continue reading
Death Knell for Direct Mail?
Blog – Social Media Business Strategies – Social Media Connection. The writing may be on the wall posting for direct mail, according to two recent industry reports. The ’08 stats are in, and they undeniably reveal that marketers are rapidly … Continue reading
Got a Hang Up About Blogging? 3 Ideas for You!
Blog – Social Media Business Strategies – Social Media Connection So…by trade you’re a dry cleaner. You know about garment cleaning/care/preservation, alterations and tailoring, small business operations and customer service. Yet as the economy chips away from even your most … Continue reading
3 Tips for Small Biz Slow Times
Blog – Social Media Business Strategies – Social Media Connection I recently interviewed a business owner for an upcoming edition of “Small Biz Big Time.” A successful designer/builder who’s been in the industry for years, he’s presently experiencing something unusual: … Continue reading
Wake-Up Call – 3 Reasons You Can’t Ignore Social Media
Blog – Social Media Business Strategies – Social Media Connection. Was the telephone a fad? The TV? E-mail? Suffice to say, social media isn’t going anywhere either. Even as its form and function evolves daily (making the evolution from rotary … Continue reading
Twitter 101 – Customize Your Profile
Blog – Social Media Business Strategies – Social Media Connection. Twitter is an online conversation. Nothing’s more important in Twitter usage than good strategy for tweeting, retweeting and listening. That being said, I know some Twitter newbies out there who’re … Continue reading
You Are Your E-Mails, Part Deux
Compose yourself! Here are five more key tips—plus one to grow on—about business e-mails. 5. Use good grammar to stay in good graces. I’m not your high school English teacher, so this is not my attempt a preemptive “tsk, tsk, … Continue reading
small Biz Big time 