Tag Archives: Facebook
If You Slack, You Will Get Hacked: Tips to Prevent Account Hack Attacks, from One Who Learned the Hard Way
In my last post, I gave you some of those “we all know, we don’t all do” kind of reminders. Use long, illogical passwords with capital letters, numbers and special characters. Change passwords regularly. Don’t use the same password on … Continue reading
Finding the Guts to Follow the Gut Instinct
I’ve found that my gut instinct is reliable. In biz and life-in-general, I do well when I follow that internal radar that’s a blend of innate common sense, emotional intelligence and hard-earned life experience. Thankfully, the gut instinct gets better … Continue reading
They “Like” Your Biz on Facebook Because They Want Something!
“Shock of all shocks,” wrote the blogger with an intentionally sarcastic tone. “People “like” businesses on Facebook and willingly submit their email addresses to companies in order to get discounts, deals and freebies.” Then said blogger paused from typing to … Continue reading
Small Biz Big Time Gets Bigger
When this blog was born in March 2009, I was just getting into social networking for business and fully embracing the importance of digital reputation/personal brand. This awakening had arisen in conjunction with my baby step pursuit of becoming my … Continue reading
Value of a Facebook Fan vs. Cost of Lead Generation
$136.38. That’s the value of a Facebook fan, at least according to a recent study conducted by digital consulting firm Syncapse and research company Hotspex. Syncapse and Hotspex surveyed Facebook’s 20 largest corporate brands to determine this figure. Using an … Continue reading
You Are What You Tweet—Be Careful In Messaging, Forwarding, Posting
‘Twas high drama over here in Nashville last week as a prominent PR man was outed in the media for forwarding an email that visually compared Michelle Obama to a chimpanzee (see full story here). This fellow hit “forward” and … Continue reading
Practical & Tactical Use of Social Media for Small Business
It seems so contrary, that we would be “practical and tactical” about something identified as “social.” Yet as Facebook, Twitter, LinkedIn and the like grow deeper roots in our everyday communications, it’s essential for business people to (1) embrace social … Continue reading
Out with the Old, In With the New Media for Your Small Business?
Just because there’s something new in the world of marketing doesn’t mean all the old stuff is automatically obsolete. Sure, social media is here—and here to stay, yet there’s still place for direct mail, leave-behind brochures, handwritten notes, networking events, … Continue reading
My top blog post for 2009?
My top blog post for 2009 based on number of views: “Do You Need a Facebook Group or Fan/Brand Page?” What made this one tops in terms of views? It’s a timely topic, and I used searchable key words in … Continue reading
Think Social Media Is a Panacea for Small Business? Get real!
751 LinkedIn connections. 1,443 Twitter followers. 410 Facebook friends. Those are my stats as of this morning. Trust me, I know there are countless people whose numbers make mine sound limp. And trust me again, I know the numbers don’t … Continue reading
small Biz Big time 