Tag Archives: social media connection

Think Social Media Is a Panacea for Small Business? Get real!

751 LinkedIn connections. 1,443 Twitter followers. 410 Facebook friends. Those are my stats as of this morning.  Trust me, I know there are countless people whose numbers make mine sound limp.  And trust me again, I know the numbers don’t … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg | Tagged , , , , , , , , | 1 Comment

PR in a Web 2.0 World: Tips for Small Biz

I have seats on both sides of the aisle as a member of the media and a PR person.    What a fascinating view, seeing firsthand how it works from either direction!  And now that view is bathed in the light … Continue reading

Posted in Biz Communications Tips, Public Relations, Your Brand & Virtual Reputation | Tagged , , , , , , | Leave a comment

New Stats on Small Biz & Social Media – Are We Telling or Selling?

What’s the real scoop on the usage and effectiveness of social media for small business?  Between information from a couple of recent research reports and real life scenarios, it seems small biz is using social media primarily for telling—not selling. … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Technology, Twitter, websites | Tagged , , , , , , , , | 1 Comment

Attention Small Biz – What’s Your Social Media “Win”?

Games don’t go from being favorite pastimes to big business by having ambiguous rules and indeterminate winners.  Nobody’d show up for the World Series if there wasn’t a vested interest in a specific outcome:  one of the teams playing is … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment

Five Elements of Social Media – Free White Paper

When it comes to social media, do you ever feel like you’re blowing a kazoo in the middle of a marching band brass section?  Or do you feel like your occasional trumpet calls get quick salutes but no lasting results? … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Social Media & Online Mktg, Technology, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , , , , , | Leave a comment

Use Social Media to “Top of Mind” Your Business

Last night I dreamed I was being chased (and subsequently bitten) by an Indonesian Komodo dragon while at the home a friend from high school. I’ve never seen a Komodo dragon ‘in person’ (is it even possible to see a … Continue reading

Posted in Biz Communications Tips, Social Media & Online Mktg, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , , , , | Leave a comment

Social Media – The Harder You Work, The Luckier You’ll Be

I just got an email touting a live webinar on social media.  The message was in my spam filter (which I check occasionally for potential topics for my “misADventures” group on Facebook), which is where it belonged.  For just $69, … Continue reading

Posted in Biz Communications Tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , | Leave a comment

Numbers Game – When Does Your Count Count?

Is it just me or does it seem like lots of people use social media tools like virtual popularity contests? Of course, Ashton and Oprah—the cool kids—have their prolific legions of followers on Twitter.  Yet I get tweets all the … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , , , , | Leave a comment

Group Scoop – Do’s & Don’ts for Creating Social Media Groups

Want to create a group on Facebook or LinkedIn?  Groups are a great way to engage your key constituencies in discussion, trade ideas, gain insights and share resources.  We all want to belong—to find places where we fit, and groups … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , , | Leave a comment

Look Ahead or Get Left Behind

Know anybody who’s ever attempted a newsletter yet never had any news?  What about blogs; ever seen a stale blog on a company’s site?  And I don’t even have to ask about news pages on web sites, as I’m sure … Continue reading

Posted in Biz Communications Tips, Blogging, General Small Biz Buzz, Social Media & Online Mktg, websites, Your Brand & Virtual Reputation | Tagged , , , , , , , | Leave a comment