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I recently saw a post on Facebook by a friend who stated that, though he has an MBA, he was going to have to learn to manage people through good ol’ life experience. In that moment it struck me. Maybe the … Continue reading
Did you know that 28% of inactive email subscribers will become active during the holidays?* Suffice to say, if you’re in the business of selling stuff that people want to buy come Christmastime, ’tis the season to prepare for increased … Continue reading
Ah, we Americans… Here we go asserting our independence again! Our national economic woes have led many of us…me included!…to do the ol’ bootstrap, become-our-own business thing. Thanks to the capabilities of technology, an evolution of what the market needs … Continue reading
When’s the last time you backed up everything on your hard drive? I hope the answer is “within the last hour.” And if you don’t have an answer for that question, consider yourself nudged, reminded and forewarned. My work, and … Continue reading
I love business cards, and when I’m launching a new branding initiative for a small business client, I often start with these 2.5″x3″ cardstock wonders. That might seem a little traditional coming from a digital-social-mobile gal like me. As much … Continue reading
“Licensed, bonded, insured.” It’s a phrase I’ve heard throughout my life but have never fully understood. Since so many business owners are sure to state that their companies are “licensed, bonded, insured,” I’ve always presumed this trifecta was the standard, … Continue reading
One reason I was hesitant to become my own business? The uncertainties of getting paid. When you’re on your own, there’s no pay day, per se. And if your business is your sole means of putting kibble in the bowls, … Continue reading