For most small business owners, lasting success has always been about relationships. Business transactions ultimately equate to human interactions. That’s what makes social media tools such ideal options for the small business community. When used well, these ‘new’ tools can help small operations reach out to customers in big ways.
I recently spoke with Social Media Strategist and author Jay Deragon about the intersection of technology and business relationships. Jay offered some very practical insights on how small business owners can incorporate social media tools to build better relationships.