Monthly Archives: June 2009

Can You Make Money on Facebook, Twitter or Other Social Media Networks?

“Has anybody figured out how to make money on here?” I’ve run across people asking this question on Facebook and Twitter quite often, and the topic even comes up frequently offline. Of course, this question isn’t coming from casual passers-by … Continue reading

Posted in Biz Communications Tips, Facebook tips, Small Business, Social Media & Online Mktg, Social Networking Profitability, Twitter | Tagged , , , , , , , , , , , , | Leave a comment

How to Create & Maintain a Facebook Fan Page

A Facebook fan page can be a great tool for your business, personality or endeavor.  It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment

Dig In! Treat Social Media Like a Full Meal

A social media plan is not an à la carte menu, so if you’re using social media to help take your small biz big time, come hungry.  This stuff isn’t for snacking.  Maybe you can get away with some à … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Twitter | Tagged , , , , , | 3 Comments

SEO & Online Marketing for Small Business: Let Customers Seek and Find

It seems many marketers still find “search” to be the engine for successful advertising and branding campaigns. In a recent survey of senior-level marketing and media execs conducted by Forbes, 75% of respondents ranked SEO and email/e-newsletters as their top … Continue reading

Posted in SEO, Small Business, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , | Leave a comment

PR in a Web 2.0 World: Tips for Small Biz

I have seats on both sides of the aisle as a member of the media and a PR person.    What a fascinating view, seeing firsthand how it works from either direction!  And now that view is bathed in the light … Continue reading

Posted in Biz Communications Tips, Public Relations, Your Brand & Virtual Reputation | Tagged , , , , , , | Leave a comment

Want Visibility & Credibility for Your Small Biz? There’s No Marketing Microwave

I’ve spent my career explaining—and explaining again—the difference between advertising and PR.  I’ve got the short answers down pat. “We pay for advertising.  We create and control the message and place ads where we want them.  Advertising increases our visibility.” … Continue reading

Posted in Biz Communications Tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , | Leave a comment

New Stats on Small Biz & Social Media – Are We Telling or Selling?

What’s the real scoop on the usage and effectiveness of social media for small business?  Between information from a couple of recent research reports and real life scenarios, it seems small biz is using social media primarily for telling—not selling. … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Technology, Twitter, websites | Tagged , , , , , , , , | 1 Comment