Monthly Archives: June 2009
Can You Make Money on Facebook, Twitter or Other Social Media Networks?
“Has anybody figured out how to make money on here?” I’ve run across people asking this question on Facebook and Twitter quite often, and the topic even comes up frequently offline. Of course, this question isn’t coming from casual passers-by … Continue reading
How to Create & Maintain a Facebook Fan Page
A Facebook fan page can be a great tool for your business, personality or endeavor. It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are … Continue reading
Dig In! Treat Social Media Like a Full Meal
A social media plan is not an à la carte menu, so if you’re using social media to help take your small biz big time, come hungry. This stuff isn’t for snacking. Maybe you can get away with some à … Continue reading
SEO & Online Marketing for Small Business: Let Customers Seek and Find
It seems many marketers still find “search” to be the engine for successful advertising and branding campaigns. In a recent survey of senior-level marketing and media execs conducted by Forbes, 75% of respondents ranked SEO and email/e-newsletters as their top … Continue reading
PR in a Web 2.0 World: Tips for Small Biz
I have seats on both sides of the aisle as a member of the media and a PR person. What a fascinating view, seeing firsthand how it works from either direction! And now that view is bathed in the light … Continue reading
Want Visibility & Credibility for Your Small Biz? There’s No Marketing Microwave
I’ve spent my career explaining—and explaining again—the difference between advertising and PR. I’ve got the short answers down pat. “We pay for advertising. We create and control the message and place ads where we want them. Advertising increases our visibility.” … Continue reading
New Stats on Small Biz & Social Media – Are We Telling or Selling?
What’s the real scoop on the usage and effectiveness of social media for small business? Between information from a couple of recent research reports and real life scenarios, it seems small biz is using social media primarily for telling—not selling. … Continue reading
Attention Small Biz – What’s Your Social Media “Win”?
Games don’t go from being favorite pastimes to big business by having ambiguous rules and indeterminate winners. Nobody’d show up for the World Series if there wasn’t a vested interest in a specific outcome: one of the teams playing is … Continue reading
Five Elements of Social Media – Free White Paper
When it comes to social media, do you ever feel like you’re blowing a kazoo in the middle of a marching band brass section? Or do you feel like your occasional trumpet calls get quick salutes but no lasting results? … Continue reading
small Biz Big time 