Monthly Archives: July 2009

The Collective Connective – It’s Time for Small Biz to Face Up to Social Media

I have her email address and phone number.  She lives no more than a mile from me. However, I opted for direct messages on Facebook to set up our recent dinner outing.  Why did I communicate with my friend this … Continue reading

Posted in Small Business, Social Media & Online Mktg, Social Networking Profitability, Technology, Your Brand & Virtual Reputation | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Is Your Biz a “Lust” or “Must”? Use Social Media to Convince Customers They Need What They Want or Want What They Need

Windshields.  Cupcakes. In the gravel-spattered roadway of life, windshield fix-it shops exist to meet the needs of drivers.  A cracked windshield could pose a danger; it’s imperative it be repaired.  Thus, this service is pretty much a “must.” On the … Continue reading

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