Category Archives: Your Brand & Virtual Reputation

The BP Nightmare: What’s Your Biz’s Equivalent

Oh, wayward Hayward. It’s easy to look at soon-to-be-former BP CEO Tony Hayward with a stern shake of the finger and mutter “tsk, tsk, tsk.”  He’s an abundantly wealthy chief executive who stood on shores sullied by the company under … Continue reading

Posted in Business Ethics, Crisis Management, Public Relations, Your Brand & Virtual Reputation | Tagged , , , , , , | Leave a comment

In the Cow Pasture of Life, You’ve Got to Look A Step Ahead

“In the cow pasture of life, you’ve got to look a step ahead.” It’s not the most lovely of analogies, but it’s one I often udder…er, utter.  (Don’t worry, I won’t charge extra for the cow puns included in this … Continue reading

Posted in General Small Biz Buzz, Small Business, Your Brand & Virtual Reputation | Tagged , , , , | 2 Comments

Creating Buzz for Your Small Biz: PR Tips in a Web 2.0 World

Ever considered hiring a PR firm or publicist to help promote your business? For many years, I put kibble in the bowls (aka “brought home the bacon”) primarily by doing PR. I was never one of those spin-master, flack types.  … Continue reading

Posted in Biz Communications Tips, Public Relations, SEO, Your Brand & Virtual Reputation | Tagged , , , , , , , | 4 Comments

You Are What You Tweet—Be Careful In Messaging, Forwarding, Posting

‘Twas high drama over here in Nashville last week as a prominent PR man was outed in the media for forwarding an email that visually compared Michelle Obama to a chimpanzee (see full story here). This fellow hit “forward” and … Continue reading

Posted in Biz Communications Tips, Small Business, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , , , | 1 Comment

How to Get Followers on Twitter

While I’m on the topic of Twitter, let’s talk about “Follower Acquisition.”  Who among us doesn’t want followers?  After all, followers could translate into customers, clients or connections…right?!? Having created and managed three Twitter accounts for my own endeavors, I’ve … Continue reading

Posted in Tech tips, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , , , | 3 Comments

A Tale of 3 Tweets – What I’ve Learned About Twitter

January 2009.  It was the best of times, it was the worst of times. A little over a year ago, I was wholeheartedly launching my freelance career.  In November ’08, I’d gone to my boss and asked for less money. … Continue reading

Posted in Biz Communications Tips, Social Media How-to, Twitter, Your Brand & Virtual Reputation | Tagged , | 8 Comments