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Oh, wayward Hayward. It’s easy to look at soon-to-be-former BP CEO Tony Hayward with a stern shake of the finger and mutter “tsk, tsk, tsk.” He’s an abundantly wealthy chief executive who stood on shores sullied by the company under … Continue reading
“In the cow pasture of life, you’ve got to look a step ahead.” It’s not the most lovely of analogies, but it’s one I often udder…er, utter. (Don’t worry, I won’t charge extra for the cow puns included in this … Continue reading
Ever considered hiring a PR firm or publicist to help promote your business? For many years, I put kibble in the bowls (aka “brought home the bacon”) primarily by doing PR. I was never one of those spin-master, flack types. … Continue reading
With an understanding of “How & Why to Tweet,” you’re now ready to start that Twitter account. Here’s a quick tutorial to fly you through set up. 1. Go to http://www.twitter.com. 2. Click the button to “sign up now.” 3. … Continue reading