Category Archives: Small Business

Don’t Baby Your Biz: Maintain Objectivity to Take Your Small Biz Big Time

When’s the last time you had to diaper your business? Rock it to sleep? Give it positive affirmations so it would grow up with healthy self esteem? Exactly. Your business is near and dear to you, yes. But it’s not … Continue reading

Posted in Big Biz Tip, Business Management, Small Business, Start-ups | Tagged , , , , , | 1 Comment

The “Getting Paid” Series: How I Decided to Take a Case to Small Claims Court

I did it.  I took a rogue client to small claims court and won a favorable judgment.  It was kinda awesome. Though I’m enjoying my moral victory, I still have yet to see a dime of what the court of … Continue reading

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The “Getting Paid” Series: My Adventures in Small Claims Court

Last week, I walked in a county courtroom 45 minutes north of my home.  I sported my ‘church clothes’, used my best posture and anxiously-yet-confidently carried three copies of a thick booklet of evidence (aka “The Truth”) close to my … Continue reading

Posted in Collections, Getting Paid, Invoicing, Small Business, Small Claims Court | Tagged , , , , , , , | 2 Comments

In the Cow Pasture of Life, You’ve Got to Look A Step Ahead

“In the cow pasture of life, you’ve got to look a step ahead.” It’s not the most lovely of analogies, but it’s one I often udder…er, utter.  (Don’t worry, I won’t charge extra for the cow puns included in this … Continue reading

Posted in General Small Biz Buzz, Small Business, Your Brand & Virtual Reputation | Tagged , , , , | 2 Comments

You Are What You Tweet—Be Careful In Messaging, Forwarding, Posting

‘Twas high drama over here in Nashville last week as a prominent PR man was outed in the media for forwarding an email that visually compared Michelle Obama to a chimpanzee (see full story here). This fellow hit “forward” and … Continue reading

Posted in Biz Communications Tips, Small Business, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , , , | 1 Comment

SEO & Video: A Solid Combo to Boost Google Ranking

Wanna know the big numbers for Americans who indulged during the month of November ’09? 170,000,000 & 31,000,000,000 No, these strings of zeroes have nothing to do with the total pounds of turkey consumed or total weight gained due to … Continue reading

Posted in SEO, Small Business, Social Media & Online Mktg, Video Content | Tagged , , , , , , , , , , , | 2 Comments

Is Social Media Worth the Effort? One Blogger’s Year End Review

As 2009 becomes yesterday’s tweet, I’m reflecting on 12 month’s worth of professional adventures and social media endeavors. Back when ’09 was shiny and new, I was already strapped in for a bumpy ride.  2008 had taken its toll, with nearly every … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Miscellany, Small Business, Social Media & Online Mktg | Tagged , , , , , , | 13 Comments

Think Social Media Is a Panacea for Small Business? Get real!

751 LinkedIn connections. 1,443 Twitter followers. 410 Facebook friends. Those are my stats as of this morning.  Trust me, I know there are countless people whose numbers make mine sound limp.  And trust me again, I know the numbers don’t … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg | Tagged , , , , , , , , | 1 Comment

The Collective Connective – It’s Time for Small Biz to Face Up to Social Media

I have her email address and phone number.  She lives no more than a mile from me. However, I opted for direct messages on Facebook to set up our recent dinner outing.  Why did I communicate with my friend this … Continue reading

Posted in Small Business, Social Media & Online Mktg, Social Networking Profitability, Technology, Your Brand & Virtual Reputation | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Is Your Biz a “Lust” or “Must”? Use Social Media to Convince Customers They Need What They Want or Want What They Need

Windshields.  Cupcakes. In the gravel-spattered roadway of life, windshield fix-it shops exist to meet the needs of drivers.  A cracked windshield could pose a danger; it’s imperative it be repaired.  Thus, this service is pretty much a “must.” On the … Continue reading

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