Tag Archives: marketing

Behold the Business Card: Your Brand, Bite-sized

I love business cards, and when I’m launching a new branding initiative for a small business client, I often start with these 2.5″x3″ cardstock wonders. That might seem a little traditional coming from a digital-social-mobile gal like me.  As much … Continue reading

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Is Social Media Worth the Effort? One Blogger’s Year End Review

As 2009 becomes yesterday’s tweet, I’m reflecting on 12 month’s worth of professional adventures and social media endeavors. Back when ’09 was shiny and new, I was already strapped in for a bumpy ride.  2008 had taken its toll, with nearly every … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Miscellany, Small Business, Social Media & Online Mktg | Tagged , , , , , , | 13 Comments

The Collective Connective – It’s Time for Small Biz to Face Up to Social Media

I have her email address and phone number.  She lives no more than a mile from me. However, I opted for direct messages on Facebook to set up our recent dinner outing.  Why did I communicate with my friend this … Continue reading

Posted in Small Business, Social Media & Online Mktg, Social Networking Profitability, Technology, Your Brand & Virtual Reputation | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Is Your Biz a “Lust” or “Must”? Use Social Media to Convince Customers They Need What They Want or Want What They Need

Windshields.  Cupcakes. In the gravel-spattered roadway of life, windshield fix-it shops exist to meet the needs of drivers.  A cracked windshield could pose a danger; it’s imperative it be repaired.  Thus, this service is pretty much a “must.” On the … Continue reading

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Can You Make Money on Facebook, Twitter or Other Social Media Networks?

“Has anybody figured out how to make money on here?” I’ve run across people asking this question on Facebook and Twitter quite often, and the topic even comes up frequently offline. Of course, this question isn’t coming from casual passers-by … Continue reading

Posted in Biz Communications Tips, Facebook tips, Small Business, Social Media & Online Mktg, Social Networking Profitability, Twitter | Tagged , , , , , , , , , , , , | Leave a comment

Want Visibility & Credibility for Your Small Biz? There’s No Marketing Microwave

I’ve spent my career explaining—and explaining again—the difference between advertising and PR.  I’ve got the short answers down pat. “We pay for advertising.  We create and control the message and place ads where we want them.  Advertising increases our visibility.” … Continue reading

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Attention Small Biz – What’s Your Social Media “Win”?

Games don’t go from being favorite pastimes to big business by having ambiguous rules and indeterminate winners.  Nobody’d show up for the World Series if there wasn’t a vested interest in a specific outcome:  one of the teams playing is … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment