Error: Twitter did not respond. Please wait a few minutes and refresh this page.
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License.
Tag Archives: marketing
I love business cards, and when I’m launching a new branding initiative for a small business client, I often start with these 2.5″x3″ cardstock wonders. That might seem a little traditional coming from a digital-social-mobile gal like me. As much … Continue reading →
As 2009 becomes yesterday’s tweet, I’m reflecting on 12 month’s worth of professional adventures and social media endeavors. Back when ’09 was shiny and new, I was already strapped in for a bumpy ride. 2008 had taken its toll, with nearly every … Continue reading →
I have her email address and phone number. She lives no more than a mile from me. However, I opted for direct messages on Facebook to set up our recent dinner outing. Why did I communicate with my friend this … Continue reading →
Is Your Biz a “Lust” or “Must”? Use Social Media to Convince Customers They Need What They Want or Want What They Need
Windshields. Cupcakes. In the gravel-spattered roadway of life, windshield fix-it shops exist to meet the needs of drivers. A cracked windshield could pose a danger; it’s imperative it be repaired. Thus, this service is pretty much a “must.” On the … Continue reading →
I’ve spent my career explaining—and explaining again—the difference between advertising and PR. I’ve got the short answers down pat. “We pay for advertising. We create and control the message and place ads where we want them. Advertising increases our visibility.” … Continue reading →
Games don’t go from being favorite pastimes to big business by having ambiguous rules and indeterminate winners. Nobody’d show up for the World Series if there wasn’t a vested interest in a specific outcome: one of the teams playing is … Continue reading →