Tag Archives: Social Media

Social Media – The Harder You Work, The Luckier You’ll Be

I just got an email touting a live webinar on social media.  The message was in my spam filter (which I check occasionally for potential topics for my “misADventures” group on Facebook), which is where it belonged.  For just $69, … Continue reading

Posted in Biz Communications Tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , | Leave a comment

Numbers Game – When Does Your Count Count?

Is it just me or does it seem like lots of people use social media tools like virtual popularity contests? Of course, Ashton and Oprah—the cool kids—have their prolific legions of followers on Twitter.  Yet I get tweets all the … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , , , , | Leave a comment

Group Scoop – Do’s & Don’ts for Creating Social Media Groups

Want to create a group on Facebook or LinkedIn?  Groups are a great way to engage your key constituencies in discussion, trade ideas, gain insights and share resources.  We all want to belong—to find places where we fit, and groups … Continue reading

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Look Ahead or Get Left Behind

Know anybody who’s ever attempted a newsletter yet never had any news?  What about blogs; ever seen a stale blog on a company’s site?  And I don’t even have to ask about news pages on web sites, as I’m sure … Continue reading

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Where Is Everybirdy? It’s Time to Fill Your Feeder

I just got a hummingbird feeder.  It’s my first one, and I’m not up to speed on hummingbird feeder protocol.  When should I put it up?  What’s the scoop on filling and cleaning?  Where should I place it? I emailed … Continue reading

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Feeling Scattered & Smothered by Social Media? One Question is The Answer You Need

Years ago I had a client who exemplified the idea of “eye on the prize.”  I was part of the agency team selected to help this client’s business, a national sports association, increase membership.  This respected organization had excellent programs … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Social Media & Online Mktg, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment

The Handyman’s New Tool: Web Ideas for Even the Smallest Businesses

When your neighborhood handyman gives you his web address and talks up his online promotion, you know something’s drastically changed in the marketing universe.  It’ll never be the same “sell” again. And I gotta say, the handyman hit the nail … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, websites, Your Brand & Virtual Reputation | Tagged , , , , , , | 1 Comment

A Niche and A Pitch: Two Keys to Biz Success Online and Off

Everybody knows the most successful small business owners are big thinkers. So how do you think big and stay focused? How do you identify new opportunities without redefining your brand? How do you make bold leaps yet stay grounded? Online marketing will help you answer those questions. Dive into social media and web-based communications, and I assure you, you will be motivated to define and constantly refine your brand. Continue reading

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Hey, Hey–Over Here!! Getting Your Audience’s Attention

Just yesterday, I saw a national, 30-second prime time TV commercial that invited viewers who wanted more information to “visit our YouTube channel.” How cool is that?  Thanks to technology and the social web, we are the media.  We have … Continue reading

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It’s Time to Make the Call: Out with the Old!

Later today, I’ll be on a conference call with a client to discuss how in the world wide web to reach her customers.  This client recently attempted some traditional marketing tactics that went “splat” in terms of garnering leads.  Her … Continue reading

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