Tag Archives: Social Media

How to Create & Maintain a Facebook Fan Page

A Facebook fan page can be a great tool for your business, personality or endeavor.  It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment

Dig In! Treat Social Media Like a Full Meal

A social media plan is not an à la carte menu, so if you’re using social media to help take your small biz big time, come hungry.  This stuff isn’t for snacking.  Maybe you can get away with some à … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Twitter | Tagged , , , , , | 3 Comments

PR in a Web 2.0 World: Tips for Small Biz

I have seats on both sides of the aisle as a member of the media and a PR person.    What a fascinating view, seeing firsthand how it works from either direction!  And now that view is bathed in the light … Continue reading

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Want Visibility & Credibility for Your Small Biz? There’s No Marketing Microwave

I’ve spent my career explaining—and explaining again—the difference between advertising and PR.  I’ve got the short answers down pat. “We pay for advertising.  We create and control the message and place ads where we want them.  Advertising increases our visibility.” … Continue reading

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New Stats on Small Biz & Social Media – Are We Telling or Selling?

What’s the real scoop on the usage and effectiveness of social media for small business?  Between information from a couple of recent research reports and real life scenarios, it seems small biz is using social media primarily for telling—not selling. … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Technology, Twitter, websites | Tagged , , , , , , , , | 1 Comment

Attention Small Biz – What’s Your Social Media “Win”?

Games don’t go from being favorite pastimes to big business by having ambiguous rules and indeterminate winners.  Nobody’d show up for the World Series if there wasn’t a vested interest in a specific outcome:  one of the teams playing is … Continue reading

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Five Elements of Social Media – Free White Paper

When it comes to social media, do you ever feel like you’re blowing a kazoo in the middle of a marching band brass section?  Or do you feel like your occasional trumpet calls get quick salutes but no lasting results? … Continue reading

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Attention Small Biz – Get Ready for New Technology & Social Media Tools

I come as a messenger, and I come in peace. Please remember this as I now announce to you that there is yet more stuff you’re going to have to learn about, adopt and maybe even embrace in the world … Continue reading

Posted in General Small Biz Buzz, Social Media & Online Mktg, Technology, Twitter | Tagged , , , , , , , , , , | 1 Comment

Use Social Media to “Top of Mind” Your Business

Last night I dreamed I was being chased (and subsequently bitten) by an Indonesian Komodo dragon while at the home a friend from high school. I’ve never seen a Komodo dragon ‘in person’ (is it even possible to see a … Continue reading

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Car Magnet or Facebook Fan Page? Old School Meets New Technology for a Rural-Based New Biz

I recently took a road less traveled to meet up with two fellows who’ve launched a new business.  I interviewed them for the next webisode of “Small Biz Big Time.”  Scott and Joe want—and need—their business, Eco-Clean, to succeed, and … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Launching a New Biz, Social Media & Online Mktg | Tagged , , , , | Leave a comment