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Tag Archives: Social Media
I have her email address and phone number. She lives no more than a mile from me. However, I opted for direct messages on Facebook to set up our recent dinner outing. Why did I communicate with my friend this … Continue reading →
Is Your Biz a “Lust” or “Must”? Use Social Media to Convince Customers They Need What They Want or Want What They Need
Windshields. Cupcakes. In the gravel-spattered roadway of life, windshield fix-it shops exist to meet the needs of drivers. A cracked windshield could pose a danger; it’s imperative it be repaired. Thus, this service is pretty much a “must.” On the … Continue reading →
A Facebook fan page can be a great tool for your business, personality or endeavor. It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are … Continue reading →
A social media plan is not an à la carte menu, so if you’re using social media to help take your small biz big time, come hungry. This stuff isn’t for snacking. Maybe you can get away with some à … Continue reading →
I have seats on both sides of the aisle as a member of the media and a PR person. What a fascinating view, seeing firsthand how it works from either direction! And now that view is bathed in the light … Continue reading →
I’ve spent my career explaining—and explaining again—the difference between advertising and PR. I’ve got the short answers down pat. “We pay for advertising. We create and control the message and place ads where we want them. Advertising increases our visibility.” … Continue reading →