Tag Archives: Social Media

The Collective Connective – It’s Time for Small Biz to Face Up to Social Media

I have her email address and phone number.  She lives no more than a mile from me. However, I opted for direct messages on Facebook to set up our recent dinner outing.  Why did I communicate with my friend this … Continue reading

Posted in Small Business, Social Media & Online Mktg, Social Networking Profitability, Technology, Your Brand & Virtual Reputation | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Is Your Biz a “Lust” or “Must”? Use Social Media to Convince Customers They Need What They Want or Want What They Need

Windshields.  Cupcakes. In the gravel-spattered roadway of life, windshield fix-it shops exist to meet the needs of drivers.  A cracked windshield could pose a danger; it’s imperative it be repaired.  Thus, this service is pretty much a “must.” On the … Continue reading

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Can You Make Money on Facebook, Twitter or Other Social Media Networks?

“Has anybody figured out how to make money on here?” I’ve run across people asking this question on Facebook and Twitter quite often, and the topic even comes up frequently offline. Of course, this question isn’t coming from casual passers-by … Continue reading

Posted in Biz Communications Tips, Facebook tips, Small Business, Social Media & Online Mktg, Social Networking Profitability, Twitter | Tagged , , , , , , , , , , , , | Leave a comment

How to Create & Maintain a Facebook Fan Page

A Facebook fan page can be a great tool for your business, personality or endeavor.  It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment

Dig In! Treat Social Media Like a Full Meal

A social media plan is not an à la carte menu, so if you’re using social media to help take your small biz big time, come hungry.  This stuff isn’t for snacking.  Maybe you can get away with some à … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Twitter | Tagged , , , , , | 3 Comments

PR in a Web 2.0 World: Tips for Small Biz

I have seats on both sides of the aisle as a member of the media and a PR person.    What a fascinating view, seeing firsthand how it works from either direction!  And now that view is bathed in the light … Continue reading

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Want Visibility & Credibility for Your Small Biz? There’s No Marketing Microwave

I’ve spent my career explaining—and explaining again—the difference between advertising and PR.  I’ve got the short answers down pat. “We pay for advertising.  We create and control the message and place ads where we want them.  Advertising increases our visibility.” … Continue reading

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