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Did you know that 28% of inactive email subscribers will become active during the holidays?* Suffice to say, if you’re in the business of selling stuff that people want to buy come Christmastime, ’tis the season to prepare for increased … Continue reading
When’s the last time you backed up everything on your hard drive? I hope the answer is “within the last hour.” And if you don’t have an answer for that question, consider yourself nudged, reminded and forewarned. My work, and … Continue reading
I love business cards, and when I’m launching a new branding initiative for a small business client, I often start with these 2.5″x3″ cardstock wonders. That might seem a little traditional coming from a digital-social-mobile gal like me. As much … Continue reading
“Licensed, bonded, insured.” It’s a phrase I’ve heard throughout my life but have never fully understood. Since so many business owners are sure to state that their companies are “licensed, bonded, insured,” I’ve always presumed this trifecta was the standard, … Continue reading
One reason I was hesitant to become my own business? The uncertainties of getting paid. When you’re on your own, there’s no pay day, per se. And if your business is your sole means of putting kibble in the bowls, … Continue reading
I’ve found that my gut instinct is reliable. In biz and life-in-general, I do well when I follow that internal radar that’s a blend of innate common sense, emotional intelligence and hard-earned life experience. Thankfully, the gut instinct gets better … Continue reading