Tag Archives: PR

The BP Nightmare: What’s Your Biz’s Equivalent

Oh, wayward Hayward. It’s easy to look at soon-to-be-former BP CEO Tony Hayward with a stern shake of the finger and mutter “tsk, tsk, tsk.”  He’s an abundantly wealthy chief executive who stood on shores sullied by the company under … Continue reading

Posted in Business Ethics, Crisis Management, Public Relations, Your Brand & Virtual Reputation | Tagged , , , , , , | Leave a comment

Creating Buzz for Your Small Biz: PR Tips in a Web 2.0 World

Ever considered hiring a PR firm or publicist to help promote your business? For many years, I put kibble in the bowls (aka “brought home the bacon”) primarily by doing PR. I was never one of those spin-master, flack types.  … Continue reading

Posted in Biz Communications Tips, Public Relations, SEO, Your Brand & Virtual Reputation | Tagged , , , , , , , | 4 Comments

Out with the Old, In With the New Media for Your Small Business?

Just because there’s something new in the world of marketing doesn’t mean all the old stuff is automatically obsolete.  Sure, social media is here—and here to stay, yet there’s still place for direct mail, leave-behind brochures, handwritten notes, networking events, … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , , , , | Leave a comment

Is Social Media Worth the Effort? One Blogger’s Year End Review

As 2009 becomes yesterday’s tweet, I’m reflecting on 12 month’s worth of professional adventures and social media endeavors. Back when ’09 was shiny and new, I was already strapped in for a bumpy ride.  2008 had taken its toll, with nearly every … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Miscellany, Small Business, Social Media & Online Mktg | Tagged , , , , , , | 13 Comments

Too Busy To Blog? Tips for Small Biz Bloggers

I knew this was how it was going to be. I knew there’d be seasons in which I’d get so busy I’d have to let my own blog take a backseat to my paid writing gigs.  As a matter of … Continue reading

Posted in Biz Communications Tips, Blogging, SEO, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , | 3 Comments

PR in a Web 2.0 World: Tips for Small Biz

I have seats on both sides of the aisle as a member of the media and a PR person.    What a fascinating view, seeing firsthand how it works from either direction!  And now that view is bathed in the light … Continue reading

Posted in Biz Communications Tips, Public Relations, Your Brand & Virtual Reputation | Tagged , , , , , , | Leave a comment

Want Visibility & Credibility for Your Small Biz? There’s No Marketing Microwave

I’ve spent my career explaining—and explaining again—the difference between advertising and PR.  I’ve got the short answers down pat. “We pay for advertising.  We create and control the message and place ads where we want them.  Advertising increases our visibility.” … Continue reading

Posted in Biz Communications Tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , | Leave a comment