Tag Archives: Facebook

Group Dynamic – Make the Most of Social Media Group Participation

Social media groups are topic-specific communities accessible for ‘members’ via  popular social networks such as Facebook and the business-oriented LinkedIn.  Members of these virtual groups can post questions, discussion starters, even news and job listings. I’ve previously written about starting, … Continue reading

Posted in Facebook tips, LinkedIn, Social Media & Online Mktg, Social Media Groups, Your Brand & Virtual Reputation | Tagged , , , , , , , | 2 Comments

The Collective Connective – It’s Time for Small Biz to Face Up to Social Media

I have her email address and phone number.  She lives no more than a mile from me. However, I opted for direct messages on Facebook to set up our recent dinner outing.  Why did I communicate with my friend this … Continue reading

Posted in Small Business, Social Media & Online Mktg, Social Networking Profitability, Technology, Your Brand & Virtual Reputation | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Is Your Biz a “Lust” or “Must”? Use Social Media to Convince Customers They Need What They Want or Want What They Need

Windshields.  Cupcakes. In the gravel-spattered roadway of life, windshield fix-it shops exist to meet the needs of drivers.  A cracked windshield could pose a danger; it’s imperative it be repaired.  Thus, this service is pretty much a “must.” On the … Continue reading

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Can You Make Money on Facebook, Twitter or Other Social Media Networks?

“Has anybody figured out how to make money on here?” I’ve run across people asking this question on Facebook and Twitter quite often, and the topic even comes up frequently offline. Of course, this question isn’t coming from casual passers-by … Continue reading

Posted in Biz Communications Tips, Facebook tips, Small Business, Social Media & Online Mktg, Social Networking Profitability, Twitter | Tagged , , , , , , , , , , , , | Leave a comment

How to Create & Maintain a Facebook Fan Page

A Facebook fan page can be a great tool for your business, personality or endeavor.  It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment

Dig In! Treat Social Media Like a Full Meal

A social media plan is not an à la carte menu, so if you’re using social media to help take your small biz big time, come hungry.  This stuff isn’t for snacking.  Maybe you can get away with some à … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Twitter | Tagged , , , , , | 3 Comments

Five Elements of Social Media – Free White Paper

When it comes to social media, do you ever feel like you’re blowing a kazoo in the middle of a marching band brass section?  Or do you feel like your occasional trumpet calls get quick salutes but no lasting results? … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Social Media & Online Mktg, Technology, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , , , , , | Leave a comment

Haven’t You Heard? Great Marketers Are Great Listeners

“It’s not about selling; it’s about conversation.”  “Marketing is a series of conversations.”  “Join the conversation.”  “It’s the era of conversation marketing.” I read phrases like this all the time in the online banter about social media.  Do a quick … Continue reading

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Car Magnet or Facebook Fan Page? Old School Meets New Technology for a Rural-Based New Biz

I recently took a road less traveled to meet up with two fellows who’ve launched a new business.  I interviewed them for the next webisode of “Small Biz Big Time.”  Scott and Joe want—and need—their business, Eco-Clean, to succeed, and … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Launching a New Biz, Social Media & Online Mktg | Tagged , , , , | Leave a comment

Numbers Game – When Does Your Count Count?

Is it just me or does it seem like lots of people use social media tools like virtual popularity contests? Of course, Ashton and Oprah—the cool kids—have their prolific legions of followers on Twitter.  Yet I get tweets all the … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , , , , | Leave a comment