Category Archives: Social Media & Online Mktg

Too Busy To Blog? Tips for Small Biz Bloggers

I knew this was how it was going to be. I knew there’d be seasons in which I’d get so busy I’d have to let my own blog take a backseat to my paid writing gigs.  As a matter of … Continue reading

Posted in Biz Communications Tips, Blogging, SEO, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , | 3 Comments

The Collective Connective – It’s Time for Small Biz to Face Up to Social Media

I have her email address and phone number.  She lives no more than a mile from me. However, I opted for direct messages on Facebook to set up our recent dinner outing.  Why did I communicate with my friend this … Continue reading

Posted in Small Business, Social Media & Online Mktg, Social Networking Profitability, Technology, Your Brand & Virtual Reputation | Tagged , , , , , , , , , , , , , , , , , , , , | 2 Comments

Is Your Biz a “Lust” or “Must”? Use Social Media to Convince Customers They Need What They Want or Want What They Need

Windshields.  Cupcakes. In the gravel-spattered roadway of life, windshield fix-it shops exist to meet the needs of drivers.  A cracked windshield could pose a danger; it’s imperative it be repaired.  Thus, this service is pretty much a “must.” On the … Continue reading

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Can You Make Money on Facebook, Twitter or Other Social Media Networks?

“Has anybody figured out how to make money on here?” I’ve run across people asking this question on Facebook and Twitter quite often, and the topic even comes up frequently offline. Of course, this question isn’t coming from casual passers-by … Continue reading

Posted in Biz Communications Tips, Facebook tips, Small Business, Social Media & Online Mktg, Social Networking Profitability, Twitter | Tagged , , , , , , , , , , , , | Leave a comment

How to Create & Maintain a Facebook Fan Page

A Facebook fan page can be a great tool for your business, personality or endeavor.  It serves as a fun way to update interested parties about what’s new and what’s news and is especially effective since so many people are … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment

Dig In! Treat Social Media Like a Full Meal

A social media plan is not an à la carte menu, so if you’re using social media to help take your small biz big time, come hungry.  This stuff isn’t for snacking.  Maybe you can get away with some à … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Twitter | Tagged , , , , , | 3 Comments

SEO & Online Marketing for Small Business: Let Customers Seek and Find

It seems many marketers still find “search” to be the engine for successful advertising and branding campaigns. In a recent survey of senior-level marketing and media execs conducted by Forbes, 75% of respondents ranked SEO and email/e-newsletters as their top … Continue reading

Posted in SEO, Small Business, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , , | Leave a comment

Want Visibility & Credibility for Your Small Biz? There’s No Marketing Microwave

I’ve spent my career explaining—and explaining again—the difference between advertising and PR.  I’ve got the short answers down pat. “We pay for advertising.  We create and control the message and place ads where we want them.  Advertising increases our visibility.” … Continue reading

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New Stats on Small Biz & Social Media – Are We Telling or Selling?

What’s the real scoop on the usage and effectiveness of social media for small business?  Between information from a couple of recent research reports and real life scenarios, it seems small biz is using social media primarily for telling—not selling. … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Technology, Twitter, websites | Tagged , , , , , , , , | 1 Comment

Attention Small Biz – What’s Your Social Media “Win”?

Games don’t go from being favorite pastimes to big business by having ambiguous rules and indeterminate winners.  Nobody’d show up for the World Series if there wasn’t a vested interest in a specific outcome:  one of the teams playing is … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment