Category Archives: General Small Biz Buzz

New Stats on Small Biz & Social Media – Are We Telling or Selling?

What’s the real scoop on the usage and effectiveness of social media for small business?  Between information from a couple of recent research reports and real life scenarios, it seems small biz is using social media primarily for telling—not selling. … Continue reading

Posted in Biz Communications Tips, General Small Biz Buzz, Small Business, Social Media & Online Mktg, Technology, Twitter, websites | Tagged , , , , , , , , | 1 Comment

Attention Small Biz – What’s Your Social Media “Win”?

Games don’t go from being favorite pastimes to big business by having ambiguous rules and indeterminate winners.  Nobody’d show up for the World Series if there wasn’t a vested interest in a specific outcome:  one of the teams playing is … Continue reading

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Five Elements of Social Media – Free White Paper

When it comes to social media, do you ever feel like you’re blowing a kazoo in the middle of a marching band brass section?  Or do you feel like your occasional trumpet calls get quick salutes but no lasting results? … Continue reading

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Attention Small Biz – Get Ready for New Technology & Social Media Tools

I come as a messenger, and I come in peace. Please remember this as I now announce to you that there is yet more stuff you’re going to have to learn about, adopt and maybe even embrace in the world … Continue reading

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Car Magnet or Facebook Fan Page? Old School Meets New Technology for a Rural-Based New Biz

I recently took a road less traveled to meet up with two fellows who’ve launched a new business.  I interviewed them for the next webisode of “Small Biz Big Time.”  Scott and Joe want—and need—their business, Eco-Clean, to succeed, and … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Launching a New Biz, Social Media & Online Mktg | Tagged , , , , | Leave a comment

Look Ahead or Get Left Behind

Know anybody who’s ever attempted a newsletter yet never had any news?  What about blogs; ever seen a stale blog on a company’s site?  And I don’t even have to ask about news pages on web sites, as I’m sure … Continue reading

Posted in Biz Communications Tips, Blogging, General Small Biz Buzz, Social Media & Online Mktg, websites, Your Brand & Virtual Reputation | Tagged , , , , , , , | Leave a comment

Where Is Everybirdy? It’s Time to Fill Your Feeder

I just got a hummingbird feeder.  It’s my first one, and I’m not up to speed on hummingbird feeder protocol.  When should I put it up?  What’s the scoop on filling and cleaning?  Where should I place it? I emailed … Continue reading

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Feeling Scattered & Smothered by Social Media? One Question is The Answer You Need

Years ago I had a client who exemplified the idea of “eye on the prize.”  I was part of the agency team selected to help this client’s business, a national sports association, increase membership.  This respected organization had excellent programs … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Social Media & Online Mktg, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment

A Niche and A Pitch: Two Keys to Biz Success Online and Off

Everybody knows the most successful small business owners are big thinkers. So how do you think big and stay focused? How do you identify new opportunities without redefining your brand? How do you make bold leaps yet stay grounded? Online marketing will help you answer those questions. Dive into social media and web-based communications, and I assure you, you will be motivated to define and constantly refine your brand. Continue reading

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It’s Time to Make the Call: Out with the Old!

Later today, I’ll be on a conference call with a client to discuss how in the world wide web to reach her customers.  This client recently attempted some traditional marketing tactics that went “splat” in terms of garnering leads.  Her … Continue reading

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