Category Archives: Facebook

They “Like” Your Biz on Facebook Because They Want Something!

“Shock of all shocks,” wrote the blogger with an intentionally sarcastic tone.  “People “like” businesses on Facebook and willingly submit their email addresses to companies in order to get discounts, deals and freebies.”  Then said blogger paused from typing to … Continue reading

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Value of a Facebook Fan vs. Cost of Lead Generation

$136.38. That’s the value of a Facebook fan, at least according to a recent study conducted by digital consulting firm Syncapse and research company Hotspex. Syncapse and Hotspex surveyed Facebook’s 20 largest corporate brands to determine this figure. Using an … Continue reading

Posted in Biz Communications Tips, Facebook, Facebook tips, Social Media & Online Mktg | Tagged , , , , | 1 Comment

Practical & Tactical Use of Social Media for Small Business

It seems so contrary, that we would be “practical and tactical” about something identified as “social.”  Yet as Facebook, Twitter, LinkedIn and the like grow deeper roots in our everyday communications, it’s essential for business people to (1) embrace social … Continue reading

Posted in Biz Communications Tips, Facebook, LinkedIn, Social Media & Online Mktg, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , , , , , , , | 1 Comment