Category Archives: Facebook tips

Haven’t You Heard? Great Marketers Are Great Listeners

“It’s not about selling; it’s about conversation.”  “Marketing is a series of conversations.”  “Join the conversation.”  “It’s the era of conversation marketing.” I read phrases like this all the time in the online banter about social media.  Do a quick … Continue reading

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Car Magnet or Facebook Fan Page? Old School Meets New Technology for a Rural-Based New Biz

I recently took a road less traveled to meet up with two fellows who’ve launched a new business.  I interviewed them for the next webisode of “Small Biz Big Time.”  Scott and Joe want—and need—their business, Eco-Clean, to succeed, and … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Launching a New Biz, Social Media & Online Mktg | Tagged , , , , | Leave a comment

Numbers Game – When Does Your Count Count?

Is it just me or does it seem like lots of people use social media tools like virtual popularity contests? Of course, Ashton and Oprah—the cool kids—have their prolific legions of followers on Twitter.  Yet I get tweets all the … Continue reading

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Group Scoop – Do’s & Don’ts for Creating Social Media Groups

Want to create a group on Facebook or LinkedIn?  Groups are a great way to engage your key constituencies in discussion, trade ideas, gain insights and share resources.  We all want to belong—to find places where we fit, and groups … Continue reading

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Feeling Scattered & Smothered by Social Media? One Question is The Answer You Need

Years ago I had a client who exemplified the idea of “eye on the prize.”  I was part of the agency team selected to help this client’s business, a national sports association, increase membership.  This respected organization had excellent programs … Continue reading

Posted in Facebook tips, General Small Biz Buzz, Social Media & Online Mktg, Twitter, Your Brand & Virtual Reputation | Tagged , , , , , | Leave a comment

The Handyman’s New Tool: Web Ideas for Even the Smallest Businesses

When your neighborhood handyman gives you his web address and talks up his online promotion, you know something’s drastically changed in the marketing universe.  It’ll never be the same “sell” again. And I gotta say, the handyman hit the nail … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, websites, Your Brand & Virtual Reputation | Tagged , , , , , , | 1 Comment

Do You Need a Facebook Group or Fan/Brand Page?

I ‘heart’ Facebook and use it regularly.  Based on the usage numbers, you probably do, too.  More and more, we’re not only using Facebook for friendly connections; we’re tapping into it for business promotions. I’m averaging three requests a week … Continue reading

Posted in Biz Communications Tips, Facebook tips, Social Media & Online Mktg, Your Brand & Virtual Reputation | Tagged , , , , | 1 Comment