Have you ever met anybody who uses the term “Serial Entrepreneur” as a job title? I’ve seen many humans use that self-proclaimed moniker lately, and frankly, I’m not impressed. Even if they leave off the tongue-in-cheek “Serial” and just go with “Entrepreneur,” I’m still led to yawn. What kind of title is that? What does that really mean?
I contend the real entrepreneurs, those who are worthy of the moniker, are those who first and foremost identify themselves otherwise. Retailers, bankers, moms, IT specialists, repairmen, marketers, mechanics, programmers, clerks, managers, analysts, artists, healthcare providers—whatever… The real entrepreneurs have enough work-a-day world perspective to know how to identify market problems and create solutions and have likely done so in the context of their jobs all along.
While I acknowledge that some professionals are flat-out gifted in the creation and launching of businesses, I find those touting the “Serial Entrepreneur” title are typically motivated by self-promotion—not by providing practical solutions for marketplaces in need. “Serial” implies “compulsive,” “predictable” and “redundant.” Those aren’t exactly the qualities desired in someone who’s going to foster new directions for business or invent something I’m led to buy. While so many of those “entrepreneurs” are tweeting about their latest “ideating and innovating,” there are some hard workers with their sleeves rolled up, tinkering on the next solutions and inventions that we’ll all be buying.
In the last two years, I’ve discovered my inner entrepreneur. I’ve transformed from “employee” to “business owner.” I’m starting new endeavors—yes—but I have no desire to be titled an “Entrepreneur.” The endeavors I’ve started are born of my intimate understanding of marketing and my ability (based on experience) to create solutions for my clients’ needs.
As for that idea of “serial entrepreneur”? I figure if I’m any good at this entrepreneur thing, there will only be so many times I have to attempt it. I want to build businesses that bear fruit long term—because the solutions I provide are so undeniably helpful and important to customers.
Beware those who trumpet their “Entrepreneur” titles too loudly. Those who actually qualify for the title are too busy working, managing, researching, testing, checking and reworking to toot their own horns. But keep your eyes open for those hard-working types; they’ve got the next Big Thing you’re gonna want or need!
Thanks for reading!