When it comes to social media, do you ever feel like you’re blowing a kazoo in the middle of a marching band brass section? Or do you feel like your occasional trumpet calls get quick salutes but no lasting results?
As with any marketing effort, social media takes strategic, sustained creativity to get attention, draw attraction, spark affinity and build an audience that will ultimately take action. We call it “earning all A’s,” and it’s what it takes to make the grade.
I know firsthand that the “A’s” can be moving targets. What might work during one season (or, heck, one day!) may become passé the next. Just when you think you’ve got ‘em in your court, somebody else, with just as inviting a court, may come along. If it’s not one thing, it will be another, and as the ever-evolving world of social media ebbs, flows and grows, those of us charged with the task of leading communications are in constant target practice.
However, it helps to keep our eyes on the A’s—to stay focused so that we go in order and stay within the borders to effectively connect.
If you need to begin at, well, the beginning, I’m happy to give you five: “Five Elements of Social Media,” the white paper I helped pen for Social Media Connection.
This handy guide helps you conquer feelings of information overload by whittling down the process into bite-size pieces. And you can refer to it anytime you feel like you’re drifting from all A’s down to the B-team.
So put down the kazoo, and get your A’s in order. It’s time to take small biz big time!