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Monthly Archives: May 2009
Years ago I had a client who exemplified the idea of “eye on the prize.” I was part of the agency team selected to help this client’s business, a national sports association, increase membership. This respected organization had excellent programs … Continue reading →
When your neighborhood handyman gives you his web address and talks up his online promotion, you know something’s drastically changed in the marketing universe. It’ll never be the same “sell” again. And I gotta say, the handyman hit the nail … Continue reading →
Everybody knows the most successful small business owners are big thinkers. So how do you think big and stay focused? How do you identify new opportunities without redefining your brand? How do you make bold leaps yet stay grounded? Online marketing will help you answer those questions. Dive into social media and web-based communications, and I assure you, you will be motivated to define and constantly refine your brand. Continue reading →
Google. It’s not just a company, it’s a constant presence for any web user. Google is so prevalent, it’s the Coke of the search engine world. It’s even evolved to be a verb, like “Xerox” for making copies. We don’t … Continue reading →
Just yesterday, I saw a national, 30-second prime time TV commercial that invited viewers who wanted more information to “visit our YouTube channel.” How cool is that? Thanks to technology and the social web, we are the media. We have … Continue reading →
Later today, I’ll be on a conference call with a client to discuss how in the world wide web to reach her customers. This client recently attempted some traditional marketing tactics that went “splat” in terms of garnering leads. Her … Continue reading →